The Brand

The juxtaposition of “contemporary” and “timelessness” is what we define as the new elegance. Grasping the essence of this hybridity, Hong Kong-based fashion brand Qipology (pronounced “chē’pol’ogy”) applies a fresh approach to the traditional Chinese qipao/cheongsam, a figure hugging dress that characterizes women’s femininity, beauty and grace. Whilst still preserving the exquisite craftsmanship required to make a traditional qipao, we design with a creative vision to reinvent beautiful qipaos that are modern, elegant and stylish.

Qipao was once the go-to outfit for women in Greater China and has been an unfailing inspiration for the fashion industry. But nowadays when you walk along the streets of Hong Kong, you won’t help but to stop and wonder, why is no one wearing a qipao? Our aim is to rewrite the story and in our own way bring the classic dress back to its former glory. Big dreams, we know, but what is life about without dreaming big? We want you to feel beautiful yet relevant in our pieces, for the outfit to spark up conversations , because who knows who you’d meet...

Whether you are looking for a romantic qipao for your wedding day, an elegant cheongsam for cocktail parties, or a trendy denim top for Sunday brunch, we have got you covered. The idea is simple. We all come in different shapes and sizes, and so should your qipao. Apart from our ready-to-wear collection, all our pieces can be custom made to cater to your body shape, meet your specific requirements, and even to address the often-seen problem of over-production and wastage in the fashion industry! 


Qipology’s story began as an exploration into the hidden gems in our culture. Having grown up in Hong Kong, a city easily described as where East meets West, founder and designer Julie Liu has developed a unique sense of aesthetics and an abiding love for fashion. Upon graduating from the University of Warwick in the UK with a business degree and Istituto Marangoni with a Masters degree in Fashion Buying, she quickly returned to her home city where she started her adventure in the industry with Pedder Group, Dolce & Gabbana and DFS, LVMH. Rediscovering the flair of traditional Chinese outfits, Julie decided to follow her passion and step out of her comfort zone to launch Qipology - an unconventional fashion brand that encapsules her science of qipao. To celebrate her Chinese heritage, she aspires to reintroduce chicness into qipaos via Qipology, that is to say, let qipao thrive again.