Qipology applies a contemporary approach to the traditional Chinese qipao / cheongsam, a figure hugging dress that characterizes women’s femininity, beauty and grace.

Walking along the streets of major cities in China – Beijing, Shanghai, Chengdu, Shenzhen, Hong Kong – you won’t help but to stop and wonder, why is no one wearing a qipao? Our aim is to change that. Big dreams, we know, but what is life about without dreaming big?

Bringing the “cool” into qipao, our goal is to reinvent them so they are contemporary, wearable and sexy at the same time. We want you to feel like a modern day princess, for the outfit to spark up conversations, and who knows who you’ll meet...

The idea is simple. Women come in all shapes and sizes and so should your outfits. By providing us with your measurements, we will work with you to customize your very own qipao. Want to make changes to our current styles? Let us know and we will make the magic happen! Each night dress is made-to-order by our Shanghainese tailors, with love and care… because we know you deserve it.    



Founder & designer Julie Liu grew up in Hong Kong, a city easily described as where East meets West. Upon graduating from the University of Warwick in the UK with a business degree and Istituto Marangoni with a Masters degree in Fashion Buying, she quickly returned to her home city where she gained experiences from Pedder Group, Dolce & Gabbana and DFS, LVMH. In 2017, Julie decided to follow her passion and step out of her comfort zone to launch the online Cheongsam shop Qipology as she aims to bring back the "chic" into wearing qipaos, an important part of her Chinese heritage.